Become a Face of Farming with USFRA

U.S. Farmers & Ranchers Alliance^® (USFRA^®) is looking for the new Faces of Farming & Ranching. To help put a real face on agriculture,  later this year, USFRA will select standout farmers and ranchers who are proud of what they do, eager to share their stories of continuous improvement and who are actively involved in sharing those stories in public and on social media. 

Farmers and ranchers who grow and raise an assortment of foods through various methods, on differing scale and across all regions of the country are encouraged to apply, as it is important to show American agriculture and all of its diversity.

“We are proud of the improvements our farmers and ranchers are bringing to America’s food supply and we think it’s imperative that they have a strong voice in addressing consumer questions...The success we experienced with last year’s ambassadors shows us that people want to hear directly from those who are cultivating our food.” - Randy Krotz, chief executive officer at USFRA.

How To Apply

Apply Online.

Applicants must submit an online application and include a video no longer than three minutes that shows your operation and your role on the farm/ranch.

USFRA will accept entries beginning on Thursday, July 10 2014 at 12:00:01 a.m. CT until Sunday, August 10, 2014 at 11:59:59 CT.  

Winners Announcement

Finalists will be announced by USFRA in early September, and each finalist will be profiled on FoodDialogues.com/Faces. The general public will be able to vote for their favorite in late October through early November.

A combination of public votes and USFRA judges’ scores will determine the winners, who will be announced on November 12 at a press conference during the National Association of Farm Broadcasting Convention (NAFB) in Kansas City.

And If I win?

Winners will receive a $15,000 stipend to help cover costs at home while they are traveling. They’ll also receive professional media/speaker training and full support from USFRA through their yearlong tenure.

Winners will serve in multiple high-visibility roles on behalf of USFRA, participating in a number of activities including national media interviews, advertising and public appearances.

Have Questions?

• Fill out an online application
• Visit our F.A.Q.
• View Official Rules
• Contact Lisa Cassady, cassady@usfraonline.org, 636-449-5050.

About USFRA

U.S. Farmers & Ranchers Alliance (USFRA) consists of more than 80 farmer – and rancher-led organizations and agricultural partners representing virtually all aspects of agriculture, working to engage in dialogue with consumers who have questions about how today’s food is grown and raised. USFRA is committed to continuous improvement and supporting U.S. farmers and ranchers efforts to increase confidence and trust in today’s agriculture. Virginia Farm Bureau is a member of USFRA.