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| VDACS Commissioner Matt Lohr |
MY TOP 10 LIST OF MISCONCEPTIONS ABOUT AGRICULTURE
By Matthew J. Lohr, Commissioner, Virginia Department of Agriculture and Consumer Services
By Matthew J. Lohr, Commissioner, Virginia Department of Agriculture and Consumer Services
As we approach Virginia Agriculture Week March 17 – 23, I
decided this is the perfect time to address some of the common misconceptions
about agriculture. Many of you will have a similarly-titled list, but our Top
10 may differ. If you want to share your list with us at VDACS, please e-mail
it to our Communications Director at elaine.lidholm@vdacs.virginia.gov.
Like David Letterman, we will go from #10 to #1.
#10 – Small farms are unimportant. In many ways, small farms are the backbone of Virginia agriculture. They range in size from three or four acres to 150 acres or so, but they probably do the best job of any farms to provide local food. Many small farms sell directly to the consumer through roadside stands, on-farm sales, farmers’ markets and events. They are at the heart of the Buy Local movement and not only provide food but also provide that all important one-on-one relationship between farmer and consumer. They are also one of the fastest growing segments of Virginia agriculture.
#9 – All large farms are corporate farms. In Virginia
nearly 90 percent of our farms are family-owned and operated. Many family farms
are incorporated for business purposes or to ensure an orderly transition from
one generation to the next, but incorporated is not the same as corporate. The
vast majority of our farmers live on the land they work, and they have a very
special bond with the land that may go back generations. Their roots run deep.
#8 – Farmers are destroying the environment. This is
absolutely not true. In fact, farmers are the original good stewards of land
and water resources. These resources are, after all, how they make their
living, so it makes sense to protect them. I find it interesting that many of
the complaints to our Ag Stewardship Program about perceived environmental
problems are unsubstantiated. What the public perceives as an environmental
problem often is not. At the same time that farms give us environmental
benefits such as green spaces and wildlife habitat, they use far fewer
resources than the average urban or suburban home.
#7 – There’s no future in agriculture. I’ll admit that
for a few years, many of us were concerned about the future of agriculture and
the next generation of farmers. But things are changing. Fox News recently ran
a feature that said ag degrees are the hot ticket for job growth. They quote
data from the Food and Agriculture Education Information System that says
enrollment in U.S. college and university agriculture programs are up 21 percent
since 2006. The data show more than 146,000 undergraduates in ag programs. This
growing interest is critical for the future of food production, as world
population growth is creating a greater demand for food, and the average age of
farmers in many states is near 60.
#6 – Farmers are uneducated. This is a persistent myth
and one we need to bust. The days are long gone when you learned everything you
needed to know about farming from your grandfather. That doesn’t mean we
discount grandpa’s advice, born from years and years of experience. It does
mean that today’s farmers need post-high school training in a variety of areas:
animal science, agronomy, environmental science, business, marketing,
communications, perhaps even law and psychology. Today’s farmers also need to
be life-long learners. If you’ve been on a farm recently, you’ve probably seen
a farmer using his cell phone in the field to make decisions about planting or
applying pesticides or fertilizer. That’s the kind of on-the-job training every
farmer needs these days to stay competitive and make a profit.
#5 – The cost of food goes directly into the farmer’s
pocket. A persistent myth in the eyes of the public and the media is that
the only factor in food prices is what the farmer charges. Don’t we wish this
were true? But in reality, only 15 to 16 cents of every food dollar goes into
the farmer’s pocket. The rest goes for things like transportation, processing,
packaging and marketing. Farmers can barely pass along their direct costs for
feed, fertilizer, labor or insurance. Their indirect costs are even more
difficult, and when drought, hail, hurricanes, flooding or other natural
disaster wipe out a crop, they can lose most of their year’s income but still
have to bear all of those direct costs.
#4 – Food costs too much. In some parts of the world,
this definitely is true. It not only costs too much but is unavailable to many
people. But in the United States, we have one of the most abundant and
affordable food supplies in the world. In 2011, the share of final household
consumption on food in the U.S. was 6.7 percent. The percentage in Switzerland
was 10.2; in Japan, it was 14. China checks in at 21.3 percent and in Cameroon
it’s 46.9. (Source: Economic Resource Service, USDA)
#3 – Our food is unsafe. Sometimes we get overwhelmed
by the headlines of a problem with one commodity or one producer. The reason
these stories are called news is because they are not normal. Normal in the
U.S. is a safe, abundant, affordable food supply. I Googled “safety of the U.S.
food supply” just to see what would pop up, and I found many articles and
studies with this same fundamental message: The American food supply is the
safest in the world thanks to industry and government efforts. Because our food
supply is so safe, we have a luxury people in many countries don’t have; we can
take it for granted.
#2 – Farmers abuse their animals. The very idea sends
me into orbit. In any industry you will find a few bad players, and agriculture
is not immune. But consider this, why would a farmer abuse his or her animals
when those animals are the source of his livelihood? That’s just nuts. It may
be a marketing ploy, but there is a lot of truth to the statement that “Our
milk comes from contented cows.” Contented cows are going to produce more milk
than cows that are stressed, neglected, starved or otherwise treated ill and
farmers know it. The same goes for any other food animal.
#1 – All farmers are rich. Do I hear the farmers among
you laughing? I can’t think of a single farmer I’ve known whose goal was to get
rich. In Virginia it’s usually more like, “I hope I can make a decent living
for my family.” If your goal is to get rich, frankly, there are many ways to
accomplish that goal that are easier and quicker than getting rich through
agriculture. We do have some wealthy farmers in Virginia, and I am proud of
them. But even among those who are wealthy, I think the motivators for farmers
tend to be of a more noble nature. We farm because we love it or because we
love the lifestyle or we think it’s a good way to raise our children. We may
farm out of a deep-seated desire to help, to make a positive difference in the
world. Or we simply may realize that farming is not only the world’s oldest
profession, but that it is the only one that is truly necessary. Bottom line,
when we can’t feed ourselves, nothing else matters because we will be dead in
four or five days.

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